GWM Brand Refresh
Working in collaboration with the talented team at The Hallway on a brand refresh that gets GWM fighting fit for the modern Australian market.
The project included modernising and simplifying legacy guidelines and creating a cohesive design system that works seamlessly across any touchpoint.
GWM Simplified logo
GWM Logo overview
GWM Horizontal logo overview
GWM Grid possibilities
GWM Light mode layout
GWM Dark mode layout
GWM Image mode layout
GWM Blurred mode layout
GWM Portrait possibilities
GWM Digital book spreads
GWM Digital book spreads
GWM Digital book spreads
GWM Digital book spreads
GWM Diagram details - Light mode
GWM Diagram details - Dark mode
GWM Primary type family
GWM Secondary type family
GWM Totes
GWM Books
GWM Dealership flags
GWM Model schematics - Light mode
GWM Model schematics
GWM Model schematics - Dark mode